EXHIBITION DESIGN / SELECTED PROJECT 01

To see
again.✳

A shift in perspective.
A familiar world, seen differently.

Two exhibition print pieces in red and yellow, one closed and one folded into a sculptural form

01 — A NEW WAY OF LOOKING

THE IDEA

Look closer.
See more.

An art exhibit inspired by Georgia O’Keeffe’s way of seeing beyond the obvious.

For this project, we took inspiration from the way O’Keeffe’s enlarged flowers invite us to slow down and notice what we might otherwise overlook. We wanted to bring that same change in perspective into an exhibition design.

By cutting up the center of a reproduction of one of her works, we interrupted the familiar image and invited viewers to look at it differently. The fragments, folds, and spaces became part of the experience: a chance to see more than the image at first glance.

FORMATArt exhibit & printed pieces

CONSTRAINTTwo colors

INSPIRATIONGeorgia O’Keeffe

Opened exhibition design with a fragmented flower grid and yellow To See Again typography

FORM & PERSPECTIVE

An image.
Many ways
to see it.

The center is broken into smaller parts, allowing the artwork to be experienced through a new arrangement. The two-color limit keeps the focus on composition, contrast, and form.

REDYELLOW

THE PROJECT, IN DETAIL